Meet one of the most unique flavour combinations in the liquorice world.

Our NEW Fruity & Salmiak Liquorice Diamonds bring together vibrant passion fruit and rich berry flavours with mild to medium salmiak liquorice, all in a soft, chewy texture that’s seriously satisfying.

But let’s talk about salmiak.

Salmiak is a type of salty liquorice made using ammonium chloride. It delivers a bold, mineral-salty flavour that’s intense, slightly savoury, and completely different from traditional sweet liquorice. It’s hugely popular in the Netherlands and across the Nordic countries, where it’s a national favourite — but for many in the UK, it can be a surprising first taste.

In this mix, the tropical sharpness of passion fruit and the juicy sweetness of berry soften the edges of the salmiak, creating a balanced contrast between sweet and salty. The result is layered, intriguing, and definitely not boring.

If you already love salmiak liquorice, you’ll appreciate the smooth, mild to medium strength here. If you’re new to salty liquorice, consider this your introduction — bold, distinctive, and unlike anything you’ll find in standard British sweets.

Soft, chewy, fruity, salty — and unapologetically different.

Country of Origin: Sweden

Ingredients: Sugar, glucose syrup, WHEAT starch, modified starch, ammonium chloride (salmiak), acidity regulators (E270, E325), liquorice extract, fully hydrogenated vegetable fat (rapeseed), starch, vegetable oil (rapeseed), flavourings, black carrot concentrate, colourings (E153, E160a).

Allergens: Attention customers with food allergies - allergens  will be in CAPITALS and in BOLD.

Salmiak (salmiac), a traditional Swedish or Scandinavian liquorice made using ammonium chloride. This gives a distinctive salty, tangy taste that can feel quite strong or nasal to those who aren’t used to it. While it is not ammonia, it can create an ammonia-like sensation in the nose for some people. It’s very much an acquired taste in the UK, but it is hugely popular across Europe, where it’s generally considered a standard liquorice flavour.